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For more than 100 years, GUND has been a premier plush company recognized worldwide for the quality and innovation of our products.
The oldest manufacturer of soft toys in America, GUND was one of the first ever companies to produce a teddy bear in the early 1900s.

Sustainable GUND Collection

GUND is proud to introduce our first line of sustainably soft friends, sourced from 100% recycled materials! Each friend is crafted with luxe, ultra-soft recycled plush, fiber fill, thread, and pre-consumer recycled beads.

NEW...Oh So Snuggly Blankets

Plush blanket wraps that combine baby's favorite plush pal with a hooded blanket to cradle baby in comfort. This double-sided plush baby blanket features an inner lining of soft quilted fabric with the highest safety standards for baby toys, is machine washable and appropriate for babies up to 26" tall.

PAW Patrol Plush Assortments

The GUND Paw Patrol collection of the courageous squad from the hit cartoon makes the perfect gift for birthdays, Easter, Christmas and fans of PAW Patrol!